You can almost smell the freedom that comes from post-lockdown Britain, and that means face-to-face contact is back on the cards! After a year of sending far too many emails and taking part in lengthy Zoom meetings, I’m sure we are all excited to actually talk to people for real once again. Certainly the easing of restrictions here in Scotland has meant that our house build is starting to progress - finally. There’s a shortage of many building supplies, but we now have windows, and soon will have roofers over from the mainland to fit the metal roof.
 

The easing of restrictions also means that we can start to utilise graphic design again to engage with potential customers the good old-fashioned way. Business promotion still works incredibly well when you are actually in the heart of your target audience and we will soon see exhibitions, conferences and events starting up (albeit with COVID-19 restrictions in place).

I, for one, look forward to the thought of being able to go to events, trade shows and visit trade showrooms (so I can start planning my new kitchen). And I’m sure I’m not the only one looking forward to these freedoms - which is why we have highlighted some of the key promotional goodies you can have to hand when you head out and take over the world.

Brand Identity

First up, you need to think about who you are! For example, what are your values? And what do you hope to achieve in the long-run? Once you know, it’s much easier to create a brand that reflects your strategies, helping you to create an image that people can instantly recognise. Even the most basic things like colour choice and tone of voice used with any communication is massively important when building awareness.

Posters

You can now market your business and any events you will be taking part in. As people will now be walking around streets once again without any fear of breaking rules, you can be sure that placing posters around will gain you much needed interest in what you offer. Grabbing someone’s attention with either quirky or formal designs is a great way to hand people that all important first impression.

Brochures

Supplying people with more detail about what you offer can be achieved with immense ease when you design and distribute brochures. Here is your chance to really speak with the customer and explain why your services or products are worth spending money on. This is another great opportunity to enforce your brand with engaging content that delivers key messages in the tone of voice that best suits your target audience.
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Pop Up Banners

When you are delivering information about your business at an exhibition, it can be hugely beneficial having visual aids to assist you when delivering long-winded speeches. With pop-up banners in place, you will again be able to associate your key branding and identity alongside the most important selling points that aim to set you apart from your main competition. When all is said and done, any business that has spent time to create tangible marketing tools are going to look like they are here to make a real impact!

Contact Jet the Dog Today

Don’t wait any longer if you are thinking about taking advantage of physical contact between business owners and customers once again. Whether you are a small or start-up business or a larger, corporate business, we can deliver promotional materials with the right design that fits with the vision of your business. So, contact us today and let’s discuss what you are looking for!

It feels a little late to be saying this... but Happy New Year all the same! 

I think we all have high hopes of 2021 being a better year, and although we’re off to a slightly rocky start, I do truly believe that 2021 is going to see us move on to bigger and brighter things. 

Firstly, in our personal lives, we’re finally starting to see some real progress in our house built on Arran and are extremely excited to be able to move into our very own Scottish-abode by the end of the year!

With my business head on, it felt appropriate to set some new year business resolutions to help stay accountable and ensure we achieve our goals by year-end. 

New Year Business Resolutions

My first Business Resolution is to finally get to grips with Quickbooks, and get my accounts all online. I’ve found a lovely local accountant and bookkeeper on Arran who is helping me get all 21st Century, and they’re in the process of getting me streamlined! This is going to free up a lot more time to be creative and work on some amazing new designs for our clients. 

My second is to dedicate more time to charity and I’m pleased to say that I already have a jump start on that. I’ve started working with a great charity, The Ehlers-Danlos Support UK, to create some leaflets and brochures to help promote the amazing work that they do, and of course, to also help with all-important fundraising. Set up in 1987 to support, advise and inform those living with the Ehlers-Danlos syndromes, Ehlers-Danlos Support UK is the largest UK charity that exclusively represents and supports people with all types of EDS. 

I’ve included some of my designs below and have included their website should you like to find out more about what they do and who they help: https://www.ehlers-danlos.org.

​So, what about you and your business?

How can I help your business achieve your resolutions this year? Well, perhaps last year saw you through a business transition so you may be in need of a new logo and branding to reflect this change. Or perhaps you moved to a more online presence, in which case featuring a stunning online brochure or company newsletter is something that you require. Or maybe you started up a new business, in which case you might be in need of a full new business start-up package...

Whether branding, logos, brochures, leaflets, magazines, stationery or promotional materials… Jet the Dog is the company to call!

Interested in finding out more about what we can do? Drop us an email or get in touch here.
 

At the start of 2020, we gave you the exciting update that our Scottish dreams were finally being realised, and in January, we made the move to the Isle of Arran permanently. I think it’s safe to say that for just about everyone, 2020 hasn’t exactly gone to plan, and that too can be said of our house build. It’s getting there slowly and steadily but we’re not quite where we thought we’d be by this stage. 

However, we can’t believe that we’ve been here 10 months and although we’re still in our static caravan preparing for Christmas and another winter... we’re loving every minute and we’re pleased to announce that Jet The Dog is thriving in Scotland!

Despite the challenges of this year, we’ve kept busy helping our clients as they change, adapt and evolve their businesses. We’ve picked up new clients, been working with existing clients and even had previous clients come back to me with new work. All without a hint of tartan!

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How have we been helping our clients?

With most businesses having had to make the transition to online, we have been helping to make this transition much smoother for our clients. We have been upgrading dated paper-based brochures and promotional materials to stunning and engaging online experiences. This can especially be said of communication materials such as newsletters and magazines. As we said in our last blog, it’s more important than ever to stay connected with your customers, and online magazines or newsletters are the perfect way to do this. 

This year has also presented the opportunity for a business re-fresh and we’ve been helping a lot of clients re-brand and re-imagine themselves for a better and brighter 2021. With help ranging from a simple logo refresh to a full re-brand, Jet the Dog are the branding experts you need to take this next step in your business. 

What’s next?

Well firstly, we’re hoping to move into our brand new house in 2021! But for Jet the Dog, we’re also hoping to continue to expand our client base to include more Scottish based businesses (seeing as we’re now neighbours!) as well as businesses from across the UK who are looking for high-quality design expertise to help take their business to the next level. If this year has proved anything, it’s that remote working holds no limitations, so no matter if you’re down the road or 300 miles away, our wifi is strong and we will be able to offer you exactly the same level of service. 

Here’s to an exciting and prosperous 2021 - we’re excited to start working with you!

For the majority of people, the past few months have meant adapting to a ‘new normal’. Going back to work more than likely means a different format than before, shopping and going out and about now requires a mask, and big events and gatherings are still on the back burner until things become safer. It’s a new normal, that is, more than likely, here to stay. 

But from change, comes new opportunity, which is what we’ve been helping our clients with recently. Lots of the businesses that we work with on a regular basis are having to change and adapt the way that they work to be able to continue to offer their products and services effectively. The changes we’ve helped them implement have either been helping them to adapt the way they work, how they advertise their business or what they do completely. 

We wanted to take this opportunity to share some examples of the work we’ve completed recently in the hope that it might motivate some change within your business (if it’s needed!) and provide some inspiration on how to embrace the change that COVID has brought upon us all. 

The client that inspired the biggest change in our mindset was the Institute of Osteopathy, who we’ve been working with for many years and who have, throughout lockdown, been extremely positive in getting osteopaths to embrace the change and work within the new guidelines. We’ve been helping them to communicate this message to their members via PDF brochures/magazines.

We then helped another long-term client, the Garden House Hospice, transition into more online events and promotion to support their fundraising. For them, I’ve been creating PDF brochures, downloadable leaflets and social media posts.



Lastly, another long-term client, Stevenage Injury Clinic, quickly identified that they needed to offer virtual classes. So we’ve been helping them to communicate these new classes via regular PDF newsletters. 



So, whilst we’re all riding this new wave of change together, don’t forget that it can also bring new opportunities.
 
If you’d like to speak to us about any new ideas you’ve had, please feel free to contact us here.



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